Nui

Frequently Asked Questions

What does Nui mean?

Nui pronounced (new-ee) is a Pacific Islands word that means big, abundant, or important. Our mission is to provide products for with an abundance of flavor and nutrition that are good for people and the world.

Why do you call Nui a “Hybrid Beverage?”

Nui is a combination of the best of several beverages. It hydrates like a water and a sport drink, contains the great flavors and natural nutrition of juice, offers the antioxidant benefits of green tea (caffeine-free), and is enhanced with the benefits of a multivitamin as well as the calcium and vitamin D found in milk. Nui is sweetened ONLY with fruit juice and enhanced with key vitamins, minerals, fiber, and antioxidants that growing bodies need like calcium, vitamin D, and key B vitamins. NUI supports healthy bone growth, a healthy digestive system, and a strong immune system.

How does Nui taste so good with such low sugar and high nutritional content?

Nui is a proprietary formulation that blends all natural juices & flavorings from fruits like grapes, oranges, pears, cherries, apples, strawberries, cranberries, and blueberries. Many people have expressed that Nui is so unique for an enhanced beverage because it tastes great and is loaded with nutrition.

How is Nui different from drinks like Capri Sun, Gatorade, or Vitamin Water?

You can easily see the nutritional differences on our nutrition comparison blackboard. Other beverages are commonly sweetened with high fructose corn syrup (HFCS) or crystalline fructose processed from corn, or cane sugar, or even artificial sweeteners. These are cheap calories void of nutrition. Other enhanced beverages often contain little or no fruit juice and may be colored and flavored with artificial ingredients. Nui stands apart from these types of beverages with its powerful nutrition including high levels of calcium, vitamin D, fiber, antioxidants and electrolytes.

Is Nui more expensive than other products on the shelf that parents might purchase for their kids?

A bottle of Nui is priced similar to other enhanced beverages or milk, but Nui packs a huge amount of nutrition in an appropriate sized serving for kids (or even adults). Considering the abundance of juice, natural flavorings, and antioxidant extracts from fruits and caffeine-free green tea combined with the vitamin and mineral levels, moms have called Nui a bargain. Price per amount of nutrition is more important than price per volume. One parent summed it up best when she said to us, “you can’t get this level of nutrition for the price of candy drinks.”

What is the sugar level?

Nui was formulated with low sugar as a main goal. A 10 oz serving has 16 grams of sugar (only from the fruit juice). This is half the sugar of apple juice and about the same as milk which has 15 grams of sugar in 10 oz.

Why a 10oz. bottle?

Many other drinks are 16oz or 20oz., with nutrition labeling for an 8 oz serving, so when a bottle is consumed, the sugar and calories is is really 2 to 2-1/2 times what the label indicates. We packaged Nui in a 10oz bottle in order to give kids (and adults) a true and appropriate portion.

Why do you say Nui is “Safe For Adults with Kid Supervision?”

Thousands of people across the U.S. have been drinking Nui, and we consistently hear that parents, doctors, and even professional athletes are chugging down bottles of Nui. We’re OK with that if kids are OK with that.

Why are you giving 50% of your profits to children’s charities?

Simply put…kids deserve it! Nui has great hopes for its ability to support many children’s charities in the coming years, and to show our commitment, we have been making donations to charities that parallel our mission even before our products hit store shelves.

When are you coming our with a larger size?

We get asked this question a lot. We hope to soon offer a large family value size of 64 oz so that it is easier to serve at home.